Should I buy more than one domain name for a single website? This is a common question, and the short answer is a resounding YES. It is highly recommended that you register multiple domains for several reasons. The main one being, the correlation between key words and the domain name itself. Case Study We have a client who owns a salon, and a large wedding business as well. For weddings, she offers test run hair and...
Read MoreFollowing the Facebook scandal of how they collect and distribute their user’s data, many platforms have started to reevaluate their terms of service and privacy policies. Twitter has recently announced their updated policies. If you are a Twitter user, check your email inbox for their update. Here are some highlights directly from their email: • More focus on the controls we offer you over your personal data; • More focus on how...
Read MoreThe Perfect Email To gain a higher open rate your email campaign needs to be personalized. How do you do that? You categorize your audience. The more targeted each email list is, the more likely your emails will be opened. You will be able to cater your emails to each small number of recipients. Another important part of the email is the subject line. The first thing people will see is the subject line. No matter how targeted the...
Read MoreSocial media in today’s world is a vital part of any marketing strategy. Remaining today is only a very spare few companies who would not benefit from the use of social media. It is the optimal way to engage your audience in a way that is convenient and unobtrusive. Additionally, it is inexpensive and easy for companies to use. 1.Driving traffic Every website owner wants to increase the traffic to their website. Perhaps the most...
Read MoreAs we welcome 2016, think about what lessons can you and your business took from 2015. How can you improve on last year? What did you do right last year? What could you have done better? The best way to capitalize off these lessons is to hold a crucial “year-in-review” meeting. Rally your employees together in a conference room, restaurant or anywhere you can discuss business. There, you should discuss and plan for the next year which...
Read MoreHow do you increase your business’ influence on social media? The most important thing to do is probably the most obvious – post fresh, interesting and engaging content. Utilize a strategy for posting content on Social Media. Be calculating in what you post, when you post it and where you post it. The time of day, the platform and the type of information you plan to post all should be taken into consideration before you engage. ...
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