Social media in today’s world is a vital part of any marketing strategy. Remaining today is only a very spare few companies who would not benefit from the use of social media. It is the optimal way to engage your audience in a way that is convenient and unobtrusive. Additionally, it is inexpensive and easy for companies to use.
1.Driving traffic
Every website owner wants to increase the traffic to their website. Perhaps the most effective way to do this is through social media – it easily is seen by a large number of people, and then all the viewer has to do is click a link and they are exposed to the website.
2.SEO
With every update to search engines, more social results are being integrated. Whether it be through Facebook’s new algorithm or Google using Google +, these are not taking social results into account. Even the social networks themselves are becoming search engines – if you type key words into Twitter, real-time results are brought up from users and outlets from around the world. Your efforts through social will become more significant in your SEO strategies. You can no longer do one or the other without compromising your results.
3.Engagement
Social media provides a unique outlet for brand-to-audience communication. There has never before been a platform that allows a company or brand to actually interact with people in such a way. Positive engagement improves a brand’s reputation and overall image, while also increasing sales!
4.Branding
With every profile being unique companies can give brands personalities on social networks. The way they interact with customers, the kind of content that they post, and the look of their profiles all contribute to the way audiences view and form opinions of the brand. For many businesses, social media pages can be more important than their website.
5.Mobile
One of the most important aspects of social networking is that its mobile – a lot of the usage is being done from a mobile device. This means it’s important to keep in mind your structure and strategy when designing its compatibility. This also means that the brand is more widely accessible – everyone always has their phones on them.